Here's the link to the Liondesk Fundamentals: Your Key To Success With Lead Follow-Up Automation, where all of your questions will be answered, and everything you need to know is there.
https://docs.google.com/document/d/1LgJEm-Bd5ZYJTFZ8aSA2IyyMMuYmcCc9pAKg4_ynErM/edit?usp=sharing