Filters will allow you to target a specific audience within your database. You will be able to create marketing content that focuses on the needs and wants of specific contacts such as buyers, sellers, etc. Filters will work best once your contacts have been organized.
Click here to learn how to organize your contacts.
https://liondeskv2.zendesk.com/hc/en-us/articles/360033458032-How-to-Filter-my-Contacts