Organizing your contacts allows you to filter and create groups in your database. By creating these groups, you can send email and text templates that prioritize the clients' needs. Creating engaging content increases the response rate and overall improves the relationship with the client. A few ways you can organize your contacts are by labeling them as SOI, past clients, seller leads, buyer leads, active sellers, active buyers, FSBO, expired listing, etc.
Refer to this link to know how to organize your contacts: https://liondeskv2.zendesk.com/hc/en-us/articles/360030888931-How-to-Organize-my-Contacts