(See the above question on “How do we improve lead quality”? to learn about what this is).


Basically we typically segment by credit score only, but there are a few other options.


If you want to segment by more than one factor, like credit and income, or credit and price range, etc. we can do it, BUT we would only be able to send that ‘unqualified’ lead to Liondesk and NOT launch a campaign.  Once you segment by more than 1 factor, conflicting logic typically occurs with the automation.