There are ‘2 forms’ of lead quality: Qualification ability and connection rate quality.
When it comes to qualification ability…
…It’s almost always the case that the ‘worst’ leads will come in the beginning. Without getting overly complicated, Facebook gravitates towards the ‘easiest’ leads to acquire and moves towards the more difficult to acquire leads over time. A lot of times, these ‘more qualified’ leads need to see your ads more than once to pull the trigger. Amount of time plays a huge factor in getting more qualified leads.
…The other trick is to use our lead filtering automation option. This is where we segment your leads automatically by their ability to qualify. This won’t change the leads themselves, but will help you reduce time spent with unqualified leads and help you focus on the qualified ones.
We find this very useful and highly recommend everyone use this. It’s easy to lose track of good leads vs. bad leads without it.
You tell us what ‘line’ you want to draw. If the lead is below that credit score line, they will get segmented automatically in Liondesk and either get a campaign that tells them they probably can’t get approved right now with their current credit scores or optionally, they can get NO automation. We can also just NOT send those leads to Liondesk (but they do still ‘count’ as leads no matter if they are sent or not, or segmented or not).
When it comes to connection rate…
…please see our best practices videos and tips here: https://www.mortgagegrowthsystem.com/updates